Privacy Policy

 

Effective Date: December 10, 2025

 

NEATEN is a Singapore-based brand committed to protecting the privacy and security of the personal data of our customers across Asia. This policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or interact with us.

1. Information We Collect

We only collect information necessary to process your orders, provide support, and improve our services.

Category Type of Data Collected Purpose of Collection
Identity & Contact Data Name, billing address, shipping address, email address, phone number, social media handles (if used for contact). To process and fulfill your orders, provide customer support, and communicate essential updates (e.g., shipping confirmation).
Financial Data Payment card details (last four digits only), local payment method details, cryptocurrency wallet information. To process payments for purchases. Note: We do not store full credit card numbers or sensitive payment details.
Transaction Data Details about payments, order history, products purchased, and delivery status. For accounting, tax purposes, warranty claims, and historical record-keeping.
Technical & Usage Data IP address, browser type, operating system, pages viewed, time spent on site, referral source, device type. To maintain website security, analyze site usage for improvements, and optimize the shopping experience (SEO).
Marketing Data Your preferences for receiving marketing communications from us. To send you relevant promotions and product updates, only with your consent.

2. How We Collect Your Data

  • Direct Interactions: When you create an account, place an order, subscribe to our newsletter, initiate a warranty claim, or contact our 24/7 support team (via WhatsApp, Telegram, etc.).
  • Automated Technologies: When you interact with our website, data is automatically collected via cookies, server logs, and other similar tracking technologies.
  • Third Parties: We may receive limited technical data from analytics providers (e.g., Google Analytics) or payment processors when they confirm payment success.

3. How We Use Your Data

We will only use your personal data when the law allows us to, most commonly:

  • Contract Fulfillment: To process and deliver your purchases (e.g., sharing your shipping address with our logistics partners in Malaysia).
  • Legitimate Interests: To improve our products, services, and website functionality (e.g., using analytics to see which products are popular).
  • Legal Compliance: To comply with legal or regulatory obligations (e.g., tax requirements, responding to legal requests).
  • With Your Consent: For sending direct marketing communications (which you can opt-out of at any time).

4. Disclosure of Your Personal Data

We treat your data with the utmost confidentiality. We may share your personal data with the following parties:

  • Payment Processors: Secure payment providers (e.g., Stripe, PayPal, local payment gateways).
  • Logistics & Fulfillment Partners: Regional courier companies shipping products from our Malaysian facility.
  • Professional Advisors: Lawyers, accountants, and consultants.
  • Regulatory Authorities: Where legally required.

All third parties are required to respect the security of your personal data and comply with applicable laws.

5. International Data Transfer

As a Singapore-based brand with fulfillment operations in Malaysia, your data may be transferred, stored, and processed outside your country of residence. We ensure all transfers comply with applicable data protection laws, including the Singapore PDPA.

6. Data Security and Retention

We implement appropriate security measures, including SSL encryption and physical safeguards, to protect your personal data.

Your personal data is retained only as long as necessary to meet legal, accounting, or warranty requirements.

7. Your Rights

  • Access: Request a copy of your personal data.
  • Correction: Request correction of inaccurate or incomplete data.
  • Withdraw Consent: Opt out of marketing communications at any time.

8. Contact Information

If you have any questions about this Privacy Policy or wish to exercise any of your data rights, please contact us:

 

Data Protection Officer (DPO):

Email: security@neaten.co